How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (2022)

Stickers are awesome. You can use them to decorate anything and everything. Put them on your laptop, car, refrigerator, backpack—whatever you want to drive attention to. Personal use aside, learning how to make and sell stickers online can be a lucrative business to start, since there will always be customers for your products.

According to eRank, which tracks trending products on the online marketplace Etsy, “stickers” was the ninth-most searched keyword on the website in January 2022. There’s definitely a demand for this product, which is the reason why so many sticker shops have opened in recent years.

Why not start your own sticker business? In this post, we’ll go over how to design and print stickers, where to sell them, and some ideas for promoting your sticker business.

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Creating your stickers

First, think about what type of stickers you want to sell. With so many sticker shops in existence, you need to identify a unique aesthetic to stand out in the marketplace. Consider your hobbies, favorite artistic styles, quotes representing your personality, and communities you’re a part of to get ideas for your stickers.

When it comes to creating the sticker design, you can install a digital art program on a tablet and draw by hand. For iPad users, the app Procreate lets you draw, texture, and color anything you want to create.

How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (5)

What kind of stickers can I make?

When it comes to sticker printing, you can choose from a variety of cuts and finishes. Deciding these things early on will help you streamline your processes.

(Video) How to Make and Sell Stickers Online: Beginners Guide

There are two main cuts for stickers: kiss cut and die cut.

  • Kiss cutstickers are made by cutting through the top sticker layer while retaining the paper backing. When the sticker is removed, a border and the backing remain behind. You can use this cutting technique to make sheets of stickers containing different designs.
  • Die cut is when both the sticker material and the backing material are cut into the same shape. It could be as simple as a square or circle, or as complex as the eight limbs of an octopus.

Types of sticker finishes

Stickers can have different looks and feels depending on the material they’re printed on. For example, fine detail may look better on a matte finish, whereas bolder designs look better on holographic stickers.

The most popular finishes include:

  • Vinyl or glossy paper
  • Holographic
  • Matte
  • Holographic glitter
  • Mirrored
  • Clear
  • Prismatic

You may want to do a trial run with different finishes before finalizing one for your stickers.

How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (6)

How do I make stickers to sell?

There are several methods you can use to create your own custom stickers. Some people take the DIY approach, where they design, cut, and print stickers at home. Others prefer to work with a professional printer to make their stickers. There are also print-on-demand companies that do most of the work for you.

Each method has its pros and cons, which we’ll detail below.

Printing stickers at home with a Cricut

To make your own stickers at home, you’ll need access to the right equipment. A Cricut machine is similar to a primer, with a blade capable of cutting precise designs out of various materials, like paper.

Alongside your Cricut, you’ll also need access to adhesive sticker paper, available from online retailers (like OnlineLabels.com and Amazon), office supply stores, and craft stores. Double check that the paper you get is suitable for your type of printer (laser or inkjet).

To create your stickers:

  • Choose your file for printing on your computer.
  • Connect the computer to your printing machine.
  • Prepare your choice of paper and print the design.
  • Apply any finishes or lamination to the printed design.
  • Use the Cricut machine to cut around your sticker.

You’ll need to calibrate your Cricut machine using the software included with the device. Go into your account menu, then choose calibration. Select your knife blade and insert a plain sheet of paper into your machine, and follow the instructionsprovided herefor calibration.

(Video) WHAT YOU NEED TO START A STICKER BUSINESS • How I Started My Sticker Shop On A Budget 2022

It’s best to perform a few test cuts with a machine like a Cricut to ensure you’re cutting within the lines. Printing at home can involve some trial and error to get everything just right.

Printing stickers with GotPrint or Sticker Mule


The second way to print stickers is to pay a company to do it for you. There are many vendors for sticker printing, such as GotPrint, Sticker Mule, and StickerApp. With these services, you upload your artwork online and the company prints, cuts, and ships you the finished stickers.

If you’re on a budget, GotPrint is going to be your preferred choice, as it charges about half of what Sticker Mule and StickerApp charge for making and shipping stickers. The downside of this sticker printer is that it does not have the option of vinyl stickers. Make sure you factor this into your decision about which sticker printer to use for your business.

The main benefit of printing stickers with a company is that they take the guesswork out of calibrating a cutting machine on your own. It’s also sensible if you’re doing high-volume orders and don’t want to purchase equipment to print at home, or if you don’t have the time to print them by yourself. Not only do reputable sticker printers deliver high-quality finishes, but they also offer templates you can use to create unique stickers in less time.

Printing stickers with POD (print on demand) dropshipping

The last method of printing stickers is using print-on-demand dropshipping. Shopify POD apps like Printful and AOP+ let you upload a design and take care of everything else, from cutting to printing to sending orders to your customer.

Dropshipping takes a lot of things off your plate, but leaves you with less control, since you don’t get to see the finished product. So if you decide to take this route, make sure to request a sample so you can see the sticker’s quality first hand.

How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (7)

How do I sell stickers online?

When you’re ready to monetize your creations, you have a few channels you can tap into for selling your stickers. You can sell on Etsy, use a dropshipping marketplace like Redbubble, or set up your own online sticker shop. Here’s what selling through each channel requires.

Selling stickers on Etsy and Redbubble

There are various ways to sell your stickers online, including listing your designs on pre-existing marketplaces. Creative marketplaces like Etsy and Redbubble are excellent for getting your designs in front of an existing audience. However, there is a slight difference between the two options.

With Etsy, you’re expected to create your stickers at home, ship them to customers, and manage orders. When you sign up for the marketplace, you’ll get a storefront you can list your products on, and customers will be able to find your products through search.

Each new product you add to Etsy comes with a $0.20 listing fee, which renews at a set time. When you make a sale using a basic Esty account, you’ll also pay a 5% commission and a fee for the transaction.

(Video) How To Make Money Selling T Shirts Online 2022 | A Beginner's Guide

But while Etsy is very simple to set up, you’ll only have a handful of customization options to make your site stand out from sites by other creators. Make sure you optimize your storefront with:

  • Engaging product descriptions featuring keywords
  • High-quality product photos to capture audience attention
  • A streamlined checkout and delivery process for customers

With Redbubble, selling is a little easier because you don’t have to make and ship stickers yourself. Websites like Redbubble allow you to upload your art to the shared marketplace for free. Whenever a customer buys something, the website prints and ships the product to your customer for you. All you need to do is pay for the costs of making the product.

Though Redbubble takes a lot of the work off your shoulders when it comes to selling stickers, you’ll have very little control over the creation and fulfillment process. This can make it difficult to stand out from the competition. Additionally, because you’ll pay a portion of your sales to Redbubble for creating the product and shipping it to customers, your profit margins can be quite low.

Selling stickers through your own online shop using Shopify

Creating your own ecommerce store lets you gain full control over the process, including the brand, the design, and running sales and promotions. You get to build everything from the ground up and call the shots about how your shop will be presented to your audience.

With Shopify, you pay a monthly fee to keep your shop running, depending on which plan you choose. If you’re selling on Etsy, you can migrate your sales, products, and customer information to Shopify by importing your Etsy data.

Note: Many online sticker stores sell on both Shopify and Etsy to diversify their reach and reap the benefits from both platforms.

The challenge of running your own sticker shop is you’ll need to spread the word about your business, which you can do by working with influencers, using social media, or through strategies like email marketing or customer service.

How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (8)

How to price stickers for sale

Choosing the right price for your stickers is one of the most important steps in ensuring you get a sale. When you’ve put a lot of time and effort into creating something yourself, it’s hard to choose a price that seems fair. A good way to begin looking for pricing options is to consider the competition. Look at other sticker shops selling products similar to yours.

Most stickers sold online will cost between $2 and $6. However, it’s possible to charge more based on factors like:

  • The size of the sticker (bigger items usually cost more)
  • The materials used, such as holographic sticker paper
  • The complexity of the design, such as whether it’s a custom piece

Ideally, a good price for your stickers will allow you to make a small profit on whatever you create. To make a profit, you’ll need to consider the value of your time creating the stickers, the cost of materials if you’re going to be printing your stickers yourself, and the price of shipping and packaging.

(Video) How Much I Make Selling Stickers on Etsy (1.5 Years)

You may decide to offer a range of different prices for your stickers, depending on whether people are buying standalone designs, bundled packs, or custom creations.

Cash in on your creations

By now you’ve learned everything you need to know to bring your sticker ideas to life. Stickers may be a small product, but customers know it takes plenty of hard work to make custom stickers from scratch. That’s why there’ll always be a demand for stickers.

Compared to other businesses, launching a sticker shop is a relatively straightforward and affordable way to get into entrepreneurship. From logo stickers to cute cartoon stickers to funny quotes stickers, there are several types of stickers you can create to get the satisfaction and profit you desire.

So start turning your pieces of art into stickers and cash in on a hot new trend!

Making and selling stickers FAQ

How do I produce stickers at home?

To make stickers at home, insert your designs into a color printer and then print them onto sticker paper. Once done, cut out the individual shapes either by hand or using a cutting machine like a Silhouette or Cricut.

How do I make vinyl stickers?

You can easily make your own vinyl stickers by printing your designs onto vinyl sticker paper. Self-adhesive vinyl paper for making stickers at home can be bought online, at office supply stores, or at craft stores. Or, you can get custom vinyl stickers made through a printing service.

How do I print stickers?

To print stickers, you’ll need to buy sticker paper, either online or at a craft store. Make sure the sticker paper you select works with your printer type, whether laser or inkjet. You can also use a service like Sticker Mule or GotPrint to get your stickers printed.

How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (9)

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(Video) WHAT I WOULD DO if I were going to start an Etsy Digital Products Business in 2022 💵 (STEP BY STEP)

How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (10)
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How to Make and Sell Stickers Online: Beginner’s Guide for 2022 (12)

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FAQs

How do you make stickers online and sell them? ›

Skills or experience running an online store the easiest way to start a sticker business is by

Is there money in making stickers? ›

Yes, sticker reselling is lucrative and it will only get more profitable. As sticker companies gain more market share and the sticker business continues to grow, there will be plenty of sticker resellers looking for sticker sellers.

Is it profitable to sell stickers? ›

Selling stickers is a fairly low-cost business to get into. Stickers are cheap to post and offer great profit margins. If you can draw, then you can create your own designs to sell. However, even if you're lacking in artistic talent you can still create stunning stickers that people will want to buy.

How much do I charge for stickers? ›

What we're left with is the sweet spot of $3-$4 per sticker, which seems fair for the size range of 3 to 5-inches on the longest side. This pricing is also a bit strategic since it gives you the ability to offer 4 for $10 (if you're selling at $3 each) or 3 for $10 (if you're selling at $4 each).

Is selling stickers on Etsy worth it? ›

Selling stickers on Etsy can make you a decent amount of money but when every product is only a couple of dollars, the profit margins can be low. Whether the customer ordered 1 or 10 stickers, you're paying the same for the shipping label and packaging.

Do printable stickers sell? ›

The answer is definitely yes! If you have a design that is unique and in demand, then you can definitely make a profit on your stickers! If you choose to only sell a digital file of your stickers, it can be especially profitable since you only have to create the design once and sell it over and over again.

What kind of machine makes stickers? ›

Cricut Maker 3 (Editor's Choice)

As it's a device that prints and cuts your stickers for you, the production of your materials is faster and more efficient. Packed with an app that works great on both Android and iOs, there's a lot to love about how quick, user-friendly, and easy this pick is.

How do you sell successful stickers? ›

How do I sell stickers online? When you're ready to set up shop, you have a few options for where to actually sell your stickers. You can set up your own standalone online store, sell on Etsy, or use a dropshipping marketplace like Redbubble.

How much does it cost to start a sticker business? ›

Start-up costs for a sticker business range from $5,000 to $27,000 or more, with an average of $16,000. At the minimum budget, it's assumed you'll operate from home while outsourcing production, eliminating the need for printing equipment.

How can I print my own stickers? ›

To print vinyl stickers, start by loading an inkjet printer with vinyl paper so that the non-adhesive side will be printed on. After you've loaded your printer, copy your sticker designs into an 8 by 11-inch document to make sure they come out the right size. Then, print your document out.

How much do sticker sellers make? ›

If you sell your stickers for $3 each, you're making $2.00-$2.50 profit per sticker (without factoring in extra fees etc). You can sell them in sets to maximize your profit per sale.

How much does it cost to print 1000 stickers? ›

More Stickers, More Savings
QuantityPrice Per PieceTotal Price
10,000$ 0.03$ 300.15
5,000$ 0.04$ 177.85
1,000$ 0.08$ 76.44
500$ 0.14$ 70.06
1 more row

How do you come up with sticker ideas? ›

Winning Sticker Ideas to Make Your Message Stand Out
  1. Make incredible sticker designs by using the right colors. ...
  2. Use big, bold fonts. ...
  3. Experiment with designs. ...
  4. Stickers as a branding strategy. ...
  5. Try a retro look. ...
  6. Use classic symbols. ...
  7. Funny characters. ...
  8. Minimalistic sticker designs.
16 Aug 2022

Where is the best place to sell stickers? ›

The Best Way to Sell Stickers Online

Run an Ecwid store on your own website, on popular social media platforms, or through marketplaces like Amazon or eBay.

What is a good profit margin for stickers? ›

What is a good profit margin for stickers? Today, the average profit margin for stickers is around $2 to $6.

How much should you charge for stickers on Etsy? ›

You should aim to charge at least $4 with free shipping per listing you have on Etsy. At first glance, this may seem overpriced, but using certain strategies discussed in this post, you can connect with customers who would be more than happy to buy your stickers for $4.

What type of paper is used for stickers? ›

Inkjet printable vinyl paper offers an affordable solution for creating vinyl stickers from home and is the most durable of the sticker paper options out there. Vinyl stickers are great for everything from production labels, bumper stickers, laptop stickers, water bottle stickers, promotional stickers and more.

Do you need a special printer to make stickers? ›

Summary: easy custom stickers at home

Thanks to the variety of products you can use to print your stickers, just about anyone can become a custom sticker maker. All you need is Microsoft Word and an HP InkJet printer for stickers, and you're ready to go.

Do you need a special printer for sticker paper? ›

As we mentioned before, you can print stickers at home using both inkjet and laser printers, as long as you double-check you have the corresponding paper. Generally speaking, the best printers for stickers are inkjet models. This is because they offer higher print resolution and image quality.

Do digital stickers sell well? ›

Selling digital stickers is a great way to start earning passive income and it's a pretty enjoyable process too. You don't have to be a graphic design guru to get creative and make something people will want to buy, all you need is a platform like Canva or even Powerpoint to get started!

How do I get people to buy my stickers on Etsy? ›

If you're struggling to make sales, consider the following Etsy selling tips to bring in more customers: Sell Digital Downloads. This is a very cost effective way to sell stickers since you don't have to go through the printing and cutting process. You also never have to replenish inventory since it's a digital file.

How do you sell stickers if you can't draw? ›

If you're a complete beginner with untested designs, start on Etsy. Whilst Etsy does have selling fees, it's a quick and almost-free way of launching a sticker shop.
...
Other good places to sell your stickers include:
  1. Society6.
  2. Zazzle.
  3. Redbubble.
  4. Shopify Store.
  5. Amazon.
  6. Ebay.
12 Jul 2021

How can I sell stickers without copyright? ›

The only way to make stickers and avoid copyright infringement is to:
  1. Get permission from the owner or creator of the copyrighted work, or.
  2. Make sure it carries an open license such as a Creative Commons license, or.
  3. Verify that it's public domain, or.
  4. You create the original artwork.

Do printable stickers sell well on Etsy? ›

According to CedCommerce, crafts and supplies were the top categories on Etsy in 2021. Under craft and supplies, the best-selling item is stickers — the printable product is in demand on Etsy.

What machine will print and cut stickers? ›

Both the Cricut Explore Air and the Cricut Maker are great for making stickers. Both work with the Print Then Cut feature.

What vinyl is used for stickers? ›

Vinyl stickers are printed from a durable white vinyl material that's also known as PVC. They are strong, available in hundreds of different colours, and can last between 5 and 10 years depending on where they're applied. They're also super cost-effective so if you need strong stickers that will last it's a no brainer.

Do people buy stickers? ›

People Love Stickers. But Why? From car enthusiasts and racers, to college students and adventurers, Millennials, marketers, artists, and virtually every group in between, people love stickers! Some love to collect them.

What supplies do you need for a sticker business? ›

a sticker shop + business in 2022! ALL THE SUPPLIES YOU NEED!

How big is the sticker market? ›

The global self-adhesive labels market size was USD 40.8 billion in 2020. The market is projected to grow from USD 42.9 billion in 2021 to USD 64.9 billion in 2028 at a CAGR of 6.1% during the 2021-2028 period.
...
ATTRIBUTEDETAILS
Base Year2020
Estimated Year2021
Forecast Period2021-2028
Historical Period2017-2019
7 more rows

What should I name my sticker shop? ›

Sticker Shop Name Ideas
  • A1 Super Signs.
  • All in One Printing.
  • Banner Buzz.
  • Banners on the Cheap.
  • Bell Signs.
  • Best Of Signs.
  • BigFlag Stickerz.
  • Blue Jade Stickers Co.
4 Mar 2021

How can I turn my logo into a sticker? ›

How to create a logo sticker
  1. Head over to Canva. Go to Canva on your desktop or launch the mobile app on your phone or tablet.
  2. Choose a logo sticker template. Type in “logo sticker” on the search bar to find Canva's catalog of pre-made logo sticker templates. ...
  3. Edit away. ...
  4. Polish your design. ...
  5. Save and download.

How much does it cost to start a sticker business? ›

Start-up costs for a sticker business range from $5,000 to $27,000 or more, with an average of $16,000. At the minimum budget, it's assumed you'll operate from home while outsourcing production, eliminating the need for printing equipment.

Is selling stickers on Etsy worth it? ›

Selling stickers on Etsy can make you a decent amount of money but when every product is only a couple of dollars, the profit margins can be low. Whether the customer ordered 1 or 10 stickers, you're paying the same for the shipping label and packaging.

How do I sell my own stickers? ›

How do I sell stickers online? When you're ready to set up shop, you have a few options for where to actually sell your stickers. You can set up your own standalone online store, sell on Etsy, or use a dropshipping marketplace like Redbubble.

What supplies do you need for a sticker business? ›

a sticker shop + business in 2022! ALL THE SUPPLIES YOU NEED!

How can I print my own stickers? ›

To print vinyl stickers, start by loading an inkjet printer with vinyl paper so that the non-adhesive side will be printed on. After you've loaded your printer, copy your sticker designs into an 8 by 11-inch document to make sure they come out the right size. Then, print your document out.

How much do small sticker businesses make? ›

If you sell your stickers for $3 each, you're making $2.00-$2.50 profit per sticker (without factoring in extra fees etc). You can sell them in sets to maximize your profit per sale.

What kind of machine makes stickers? ›

Cricut Maker 3 (Editor's Choice)

As it's a device that prints and cuts your stickers for you, the production of your materials is faster and more efficient. Packed with an app that works great on both Android and iOs, there's a lot to love about how quick, user-friendly, and easy this pick is.

Do printable stickers sell? ›

The answer is definitely yes! If you have a design that is unique and in demand, then you can definitely make a profit on your stickers! If you choose to only sell a digital file of your stickers, it can be especially profitable since you only have to create the design once and sell it over and over again.

Do digital stickers sell well? ›

Selling digital stickers is a great way to start earning passive income and it's a pretty enjoyable process too. You don't have to be a graphic design guru to get creative and make something people will want to buy, all you need is a platform like Canva or even Powerpoint to get started!

How do I get people to buy my stickers on Etsy? ›

If you're struggling to make sales, consider the following Etsy selling tips to bring in more customers: Sell Digital Downloads. This is a very cost effective way to sell stickers since you don't have to go through the printing and cutting process. You also never have to replenish inventory since it's a digital file.

How do you sell stickers if you can't draw? ›

If you're a complete beginner with untested designs, start on Etsy. Whilst Etsy does have selling fees, it's a quick and almost-free way of launching a sticker shop.
...
Other good places to sell your stickers include:
  1. Society6.
  2. Zazzle.
  3. Redbubble.
  4. Shopify Store.
  5. Amazon.
  6. Ebay.
12 Jul 2021

How can I sell stickers without copyright? ›

The only way to make stickers and avoid copyright infringement is to:
  1. Get permission from the owner or creator of the copyrighted work, or.
  2. Make sure it carries an open license such as a Creative Commons license, or.
  3. Verify that it's public domain, or.
  4. You create the original artwork.

Where is the best place to sell stickers? ›

The Best Way to Sell Stickers Online

Run an Ecwid store on your own website, on popular social media platforms, or through marketplaces like Amazon or eBay.

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